Welcome to the Strategy chapter.

Here you will find four important sections that deep dive into the key pillars of The Coca‑Cola Company’s strategic vision.

Channel Strategies

Within this section you will be able to access key information and tools to inform and enable the creation and assessment of your own channel-specific strategic planning with a specific focus on digital channels which as we know, have undergone unprecedented growth as a result of Covid‑19.

These growth plans are created based on the overarching category vision and the latest insights from other channels, markets, and broader industry.

Each LRP strategic summary framework includes the following:

  • Goal – succinct and quantifiable revenue growth ambition.
  • Strategy – collaboratively defined approach as to where to play and how to win.
  • Enablers – Customer and Company operational and commercial practices / advantages underpinning this plan.
  • KPIs – definition of how and when the plan will be assessed and adjusted.

It is recommended to use and reference both the detailed planning documents and the strategy overviews when creating or evolving your own plans with Customers.

PITA Opportunity Assessment*

It is critical that we define specific and quantifiable Business Objectives AND that we provide an ambitious but achievable revenue growth objective for our Customers. Using our unique simulation tool PITA, you will be able to project the potential revenue growth based on increasing NARTD incidence and / or transactions across the year. The mutually agreed ambition is a critical KPI for any customer planning and should be used to assess success and inform the following year’s plan.

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How to Use Pita Pita Simulation Tool

If you have any issues or questions relating to the functionality or data used in our PITA simulation tool please contact your Global Customer Manager.

Documents

Use the key words filter below to find documents more relevant to you. This section will be updated regularly as and when content becomes available.

  • amount
  • brands
  • business plan
  • category
  • channel
  • chilled
  • convenience
  • data
  • environment
  • execution
  • future
  • growth
  • impulse
  • incidence
  • objective
  • occasions
  • onthego
  • penetration
  • petrol
  • plan
  • retail
  • revenue
  • shelf
  • strategy
  • tickets
  • tool
  • transaction
  • travel
  • trends
  • vision
Click icons below to access

Environment Plans

  • 2023 environment guidelines AFH

  • 2020 Environment Plans OTG

  • LRP Petrol Convenience on 1 page

Petrol

  • Leverage multiple occasions

  • LOS Guidelines Petrol Convenience

  • ABP BP 2020 Petrol Shell Pre Read

PITA

  • PITA workshop - Lagardère - March 2021

  • PITA simulator

  • PITA Explanations and Example

Travel

  • 2023 Travel Retail BP

  • 2022 Travel Retail Channel Plan

  • LRP Travel Retail 2020

  • BP Strategy Travel 2020

Legal Disclaimers:

Please note that any final decision on pricing and commercial strategy remains always the bottler’s and customer’s responsibility

Category Planning Support/Category Management will always be provided only in strict compliance with Coca-Cola’s/each bottler’s legal category management guidelines and potential additional legal restrictions.

* No rebates should be granted in exchange without local legal approval.

Get in touch

Here you will find the key contacts for the Global and International Customer and Channel teams and the Local Customer Teams. Please remember to check this section regularly, as contacts may be updated from time to time.

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Global & INTL key contacts Local Customer Teams