Welcome to the
Category Vision chapter.
The plans in this section are firmly grounded not only in consumer and shopper insights but also on category projection, whilst demonstrating how to leverage the NARTD category drivers in order to unlock profitable and sustainable growth.
The information you’ll find here focusses on our vision for the next eighteen months but with one eye looking towards how we shape our future ambition over the next four years.
Documents
Use the key words filter below to find documents more relevant to you. This section will be updated regularly as and when content becomes available.
- alcohol
- ambition
- ARTD
- behaviours
- brands
- category
- consumers
- customer
- energy
- environment
- growth
- insights
- jack&coke
- mixology
- objective
- occasions
- petrol
- plan
- priorities
- strategy
- transaction
- travel
- trends
- value
- vision
General
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2023 Category Vision
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Energizing LOS
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NL Petrol category vision
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ARTD Europe category vision
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Travel & Lodging 2023 Chanel NAOU Plan
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2023 category vision Europe AFH
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ARTD - 1st Newsletter -Dec 2022
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2022 category vision Europe AFH
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2021-2024 Away From Home Category Vision
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Energizing vision Petrol 2022
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2020 Category Vision Away From Home
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Category Vision Petrol Europe 2020
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Category Vision Travel Retail 2021
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Legal Disclaimers:
Please note that any final decision on pricing and commercial strategy remains always the bottler’s and customer’s responsibility
Category Planning Support/Category Management will always be provided only in strict compliance with Coca-Cola’s/each bottler’s legal category management guidelines and potential additional legal restrictions.
Get in touch
Here you will find the key contacts for the Global and International Customer and Channel teams and the Local Customer Teams. Please remember to check this section regularly, as contacts may be updated from time to time.
