Welcome to the Digital chapter.
This section covers best in class direction to establish the optimal online experience to drive revenue growth.
The importance of digital
It goes without saying that the explosion of FMCG online shares has grown exponentially because of Covid-19, with over a decade’s worth of growth achieved in the space of a few weeks from 3% in 2008 to an incredible 14% in August 2020*
The content you’ll see here, covers the trends and the digital channels that have accelerated over the last year and consequently, what opportunities they present to our customers and our brands such as; Click and Collect, on demand delivery as well as the rise of digital intermediaries for grocery delivery to name a few examples.
Documents
Use the key words filter below to find documents more relevant to you. This section will be updated regularly as and when content becomes available.
- aggregators
- CRM
- data
- digital
- ecommerce
- marketing
- online
Strategy
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Post covid outlook Digital commerce 2021
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Digital Commerce System Strategy
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Legal Disclaimers:
Please note that any final decision on pricing and commercial strategy remains always the bottler’s and customer’s responsibility
Get in touch
Here you will find the key contacts for the Global and International Customer and Channel teams and the Local Customer Teams. Please remember to check this section regularly, as contacts may be updated from time to time.
