Welcome to the International Customers chapter

Here you will find summaries of the customer plans for our international Petrol Convenience and Travel Retail customers.

Each plan provides a collaborative strategy combining the customer’s ambition with our own, in order to achieve NARTD category growth and specifically, how to accelerate the growth of our brands within this category over and above the competition, looking at key pillars to drive success such as; Customer Engagement, the Shopper Experience, Profit Efficiency, the Corporate Environment and Innovation.

CLICK LOGOS BELOW to access customer websites

Documents

Use the key words filter below to find documents more relevant to you. This section will be updated regularly as and when content becomes available.

  • 4P
  • activations
  • active
  • aggregators
  • ambition
  • Autogrill
  • behaviour
  • beverages
  • brands
  • brilliantbasics
  • business plan
  • category
  • channel
  • commercial
  • commitment
  • consumers
  • covid
  • customer
  • data
  • digital
  • energy
  • food and drink
  • framework
  • global
  • growth
  • incentive
  • incidence
  • innovation
  • insights
  • Lagardere
  • learnings
  • management
  • market
  • marketing
  • merchandising
  • mission
  • OBPPC
  • occasions
  • Omnichannel
  • online
  • onthego
  • operations
  • partnership
  • plan
  • priorities
  • priority
  • purpose
  • revenue
  • sales
  • segment
  • share
  • shell
  • Spar
  • strategy
  • sustainability
  • travel
  • trends
  • vision
  • WHS
Click icons below to access

7-Eleven

  • 7Eleven International profile customer review

Autogrill

  • 2023 Autogrill BP

  • 2022 Autogrill HMSHost plan

  • ATG: How to boost beverage incidence

  • Autogrill one pager

  • Autogrill LRP 2020-23

BP

  • BP TCCC Priorities 2021

  • BP new strategy 2020

  • BP Category Plan Strategy 2020

Circle K

  • Circle K Europe markets and store counts post-Total acquisition

  • Circle K Customer Plan 2022-2024

  • Circle K Big Bets 2022 Session

  • CK 2021 Investor Day Presentation

  • CK Priority Metrics 2021

  • CK Company Presentation 2020

  • CK Bus Rev 2020

Lagardere

  • 2023 Lagardère Travel Retail BP

  • 2022 Lagardère Plan

  • LTR LRP 2021-23

Shell

  • Shell Global Growth Partnership presentation Oct 2023

  • Shell NAB category planning 2022

  • Shell 1 pager presentation

  • Shell LRP 2020-2023

  • Shell LRP 2020-2022 and ARP 2021

  • Shell Digital Dec 2020

  • Shell Active Selling Framework 2021

  • Shell one pager take home opportunities

  • One pager shell strategy summary

  • 2021 Customer plans EUR

  • Gameboard template

  • Gameboard Guidebook

Spar

  • Spar LRP and BP 2020 - 2021

  • Spar Customer Connection Bank 2020

WH Smith

  • WHSmith Key KPI 2021

Legal Disclaimers:

Please note that any final decision on pricing and commercial strategy remains always the bottler’s and customer’s responsibility

Category Planning Support/Category Management will always be provided only in strict compliance with Coca-Cola’s/each bottler’s legal category management guidelines and potential additional legal restrictions.

Get in touch

Here you will find the key contacts for the Global and International Customer and Channel teams and the Local Customer Teams. Please remember to check this section regularly, as contacts may be updated from time to time.

CLICK here to access

Global & INTL key contacts Local Customer Teams